7. Leverage your network
Video marketing is considered the best method to attract attention to your business. There are so many videos you can make at a hair salon, for example hair styling , hair extensions, hair texture or hair dying and so on. Every video on youtube is accessible 24 hours a day, most importantly it is free. Your video channel at youtube will bring more valued customers to your shop. The youtube channel can connect your shop to the online world, it can drive thousands of people to buy products from your shop. It will be an incredible alternative source of passive income.
Another good platform for this is instagram, pictures and short videos can be posted there.
8. Turn once- service into subscriptions
Subscription is widely used in marketing, do you think it can also be used at a hair salon customer service? Yes It can. Provide valued information, tips, tricks, promotions or discounts to your subscription customers, it will deepen your salon impression and gradually convert passive customers to loyal ones who can’t leave you any more. This is a long term process, remember to take your time and be patient.
9. Identify a niche and dig in
Specialization always leads to more loyal customers and a better reputation. Nobody wants to be styled by a “jack of all trades and master of none.” Identify a niche you are especially skilled at and build your brand around it, customers are more likely to trust a specialist.
Applying these eight methods will lead to a growth in your business and more earnings if done properly and consistently.